Marketing Strategy Development

Strategic planning is at the forefront of all effective marketing campaigns, however, what does a goal-orientated strategy look like? This is a question we often hear from frustrated clients who are unsure how to document their vision into a format that produces tangible results. Here at Complex Digital Marketing, we help our clients turn their vision into a reality.

A marketing strategy is the foundation from which all marketing and advertising activities will be based, therefore its creation must be carried out with precision and its content driven by solid and accurate data. Our strategies are developed using a combination of analytical tools and marketing methodologies to identify current, and predicated market trends as well as consumer online behaviour, therefore each of our strategies is relevant to a specific industry sector and user base. Data driven strategies will provide realistic measures to get you closer to your goals, whether that is to improve website conversion rates or company revenue.

Our marketing strategy development services include:

• Strategy development consulting
• Market & competitor research
• Marketing assessments
• Goal & objective setting
• Campaign costing & budgeting
• Strategic analysis
• Market segmentation
• Concept testing
• Message conceptualisation