Concept Testing Services

Concept development is an exciting process. Does your company understand what it takes for a concept to be realised and for a product or service to be a commercial success? We work collaboratively with our clients to develop viable concept options during the first stages of the development process; this is a period that is driven by data insight.

We carry out in-depth research enabled through our range of advanced quantitative techniques and testing tools, identifying how consumer groups respond to a concept. This is an essential stage to gauge what products and services are of high appeal and how they fare against competition or similar products on the market. Through our findings, we can also support the evaluation of promotional, packaging and advertising concepts, ensuing continuity across a company. Each concept can be visible across multiple mediums from illustration through to 3D forms.

Our conceit testing services include:

• Concept development
• Branding & product concepts
• Advertising & marketing concepts
• Promotional concepts
• Packaging concepts
• Benchmarking
• Competitor & market research
• Online testing forums
• Focus group testing
• Survey & questionnaire development
• Illustration development
• Product development consulting
• Storyboard & video forms
• Data analysis & insight reporting